Not All Sunshine and Rainbows

GALOP
2024

I helped create an immersive experience for anti-abuse charity GALOP, highlighting the rise in anti-LGBT+ violence during Pride.

The campaign used a weather metaphor to show how Pride can be a difficult time due to increased visibility. I developed the concept into an immersive narrative, shaping how the idea played out visually as a physical, emotional experience.

After developing and storyboarding the concept, I worked with an animator to create an experience that pulled people out of their comfort zone.

At London’s Outernet, visitors stepped into the eye of the storm, following a rainbow umbrella across immersive screens.

Surround sound of the storm and voices reading real testimonies from the community created an immersive, emotional experience.