Not All Sunshine and Rainbows

GALOP
2024

I had the privilege of developing an immersive experience for anti-abuse charity GALOP, highlighting the rise in anti-LGBT+ violence during Pride.

The campaign used a weather metaphor to show how Pride can be a difficult time due to increased visibility.

At London’s Outernet, visitors stepped into the eye of the storm as they followed a rainbow umbrella across massive immersive screens.

Surround sound of the storm and voices reading real testimonies from the community created an immersive, emotional experience.

After building to a crescendo, blue skies appeared and visitors were met with the reassuring glow of a rainbow.