Choose Your Mode

Minecraft, Crocs
2023

I worked with Minecraft and Crocs to launch the first-ever “scan-and-play” Crocs.

Spotting a shared duality in Minecraft’s Create vs Survive modes and Crocs’ Sports vs Chill modes, we built two exclusive AR mini-games unlocked by scanning the shoes.

Crocs Creator is a mindful block-building experience with social sharing. Crocs Crossing is an endless runner where players collected jibbitz and dodged mobs.

We kicked off the campaign with an immersive animated video, which recorded the highest engagement of any game, metaverse, or web3 post in February 2023.

1.78

billion

media

Choose Your Mode

I worked with Minecraft and Crocs to launch the first-ever “scan-and-play” Crocs.

We kicked off the campaign with an immersive animated video, which recorded the highest engagement of any game, metaverse, or web3 post in February 2023.

1.78

billion

media

impressions

300%

jump

in social media

mentions

CHOOSE YOUR MODE

⛏️

CHOOSE YOUR MODE ⛏️

MINECRAFT

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CROCS

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MINECRAFT - CROCS -